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A quick look at the Rainforest Alliance with my Non-Prof

The Rainforest Alliance claimed 2008’s only Top Small Workplace award as a Non-Profit, stunning judges with its mission driven culture and superb employee engagement.     *FULL ARTICLE

Helena Albuquerque, Director of Human Resources for New York City-based environmental conservation nonprofit Rainforest Alliance, talks about the progressive people practices it uses to connect its worldwide workforce and empower it to do great things.

The Rainforest Alliance was founded in 1986 as an international nonprofit with a mission to conserve biodiversity and ensure livelihoods by transforming land-use practices, business practices and consumer behavior. Now with 261 employees, the group works primarily within the forestry, agriculture and tourism industries, training local communities and cooperatives in best environmental, economic and social sustainability practices. Headquartered in New York and with operations across the globe, Rainforest Alliance has seen great success through fostering earnest dedication among its staff to the values of the project. Coupled with this is a superb level of employee engagement, brought about primarily through impressively open communication, great opportunities for junior staff and a culture of independence and project ownership. They’ve been described by their clients and partners as a group that is “more committed and works harder than most people you’ll encounter in life.” We spoke with a few of their team to find out why.

As Whelen concludes, the Rainforest Alliance maintains a working definition of sustainability “where the people, planet and prosperity are working in harmony.” Through their mission-driven culture and active efforts to foster employee engagement, Rainforest Alliance associates are indeed insuring that sustainability remains for goal for all nations.

Posted in Sustainability, Sustainable Business.

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